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TheXV.Rugby Cookies Policy

This Cookies Policy applies to the www.TheXV.Rugby website. 

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.  For more information about cookies, and how to disable cookies, visit the ‘All About Cookies’ website. 

Other tracking technologies such as “pixels” serve as bridges between websites and are sometimes used to create or access cookies on your device or computer, but are not cookies themselves.  They gather information about users (e.g. device type, operating system and IP addresses) and user interaction with websites.

Rugby Pass Limited and our third-party partners, such as our advertising and analytics partners  use cookies and other tracking technologies such as pixels so that we can improve and customise our website, services and advertising to you.

Specifically, we (and our analytics partners Google Analytics and Monster Insights Analytics) use cookies to collect information such as how many people visit our website, what content is popular and how visitors navigate our website, so that we can gain a better understanding of how to improve our website and associated services.  We also use Facebook, Google, Twitter, Bing and Snap pixels to gather information about how our visitors interact with our website after viewing our advertisements on social media platforms so that we can optimise the advertisements we serve on those platforms.  In addition, we use the Piano platform to manage our subscriber base and to obtain usage reports relating to our website and services, and that platform has certain cookies and other similar technologies built into it.  You can find out more about the cookies that Piano uses at

Some cookies and other technologies may be used to help us deliver personalised content to you, for example by customising the content you see first on our website or in emails, based on your location.

Do not track (“DNT“) is a feature offered by some browsers and devices.  If you enable DNT, it will send a signal to websites to request that your browsing isn’t tracked, for example by third party advertisers, social media platforms or analytic companies.  While our website doesn’t currently respond to DNT requests, you can opt out of tracking and analytics on this website by changing your browser and/or device settings.  You can also opt out of Google Analytics here.

If you don’t wish to enable cookies, that may mean that your experience of our website will be impaired and you might not be able to access all of the services we that offer. 

You can find out further about how we use your personal information here at the XV Privacy Policy